“A comprehensive review for Green Product term: From definition to evaluation”, (first version: “Green Product”: Where we are and where to go?” (Co-author: Eva Sdrolia). JOURNAL OF ECONOMIC SURVEYS, (2018), electronic version:
05/2015 – 7th International Conference EBEEC2013, Kavala.
06/2015 – 11th International Conference of ASECU, Cracow, Poland.
Abstract.Nowadays, interest in corporate environmental strategies shifts from cleaner processes tothe holistic nature ofgreen products. The relevant literature argues that firms have the opportunity topioneer throughgreen product innovation, allowing them to differentiate and thus gain competitiveadvantage. Environmental burden of products during their entire life cycle is undeniable. Due tothe weakness of the existing literature that inadequately addresses a commonly acceptedgreenproductdefinition, as well as the thereby caused inconclusive academic empirical results on firms’competitiveness, there are many cases of businesses greenwashing behavior. The overall contributionof this exploratory paper, on determining and evaluating the degree ofgreennessof a product, istwofold; first, starting with a systematic literature review, authors further contribute by proposing anintegrative definition that addresses the so far existing terminological gap. Next, after reviewing theexisting environmental assessment tools, authors based on the developed definition and in accordanceto its dynamic dimension contribute to the existing methodology, as the paper reveals issues that needto be considered in the evaluation ofgreen products
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